Maison Margiela

Maison Margiela is a French fashion House, founded in Paris in 1988 by Belgian designer Martin Margiela. Both masculine and feminine, oftentimes fusing the two genders, the House takes a cerebral approach to deconstructing, reinventing and redefining men’s and womenswear silhouettes.

Maison Margiela’s first fragrance, Replica, in partnership with L’Oréal was introduced in 2009 and remains an iconic best seller today, capturing memories that we all share, inspired from the ‘Replica’ collection of clothing and accessories by the Maison Margiela Fashion House in 1994.

Every scent instantly evokes images, impressions, and positive emotions that echo the collective unconscious as well as our own personal history. Familiar memories are captured in each Replica bottle, which are meticulously named - such as Lazy Sunday Morning and Beach Walk - transporting us to the realms of our collective memory.