Not Chosen

THE Y MAN: THE CREATIVE SELF-MADE MAN

Y NEW EAU DE TOILETTE captures a new, more intimate moment in the saga of the Y man, embodied by Y’s iconic ambassador Lenny Kravitz. A fearless experimenter who lives to his own beat. He fully embraces everything that’s made him. His motto: to know where you’re going, you need to know where you’re from. Reconnect with your roots. Get back to the sounds, the sensations, the scents that shaped you. Why not?

THE HIGHLY FRESH & INTENSELY SEXY FRAGRANCE OF SELF-ACCOMPLISHMENT

The new Y EAU DE TOILETTE is a mineral woody fragrance contrasting fresh lavender & aromatic clary sage both from Provence France with crisp verdant bite of geranium bourbon heart from Madagascar, three ingredients crafted for YSL BEAUTY. Freshness matched by the warmth of sensual woods, sexy ambergris & addictive incense. A new level of intensity. A new, blue wave of clean and sexy.

Refreshing yet powerful and everlasting, with an exceptional 12 hours of intensity in a spray*, Y EAU DE TOILETTE is the ultimate compliment-getter. Easy to wear. Easy to love. Because it’s cooler, hotter, with more staying power than ever.

THE BOTTLE: A YCON DIVES INTO THE BLUE

It’s the color of cool. Of fresh new starts and endless possibilities. The color of Y EAU DE TOILETTE.

To reveal the freshness of the new fragrance, the ultra-sophisticated Y bottle designed by Suzanne Dalton is rendered in crystal-clear glass, unveiling the limpid blue scent within. Like a bold piece of rock’n’roll jewelry, the bright silver Y that slashes through the square-shouldered bottle– a feat that turns the Yconic bottle into an ultra- desirable piece of design. Embrace the blue. Why not? It's you.