Not Chosen

Cerruti 1881 reinvents itself with VIVO, a disruptive fragrance in a completely new bottle, which invites you to REVEAL THE CODE and LIVE. VIVO is an intense and addictive amber fougere, with an absolutely unique masculine signature.

The House is setting out to conquer new territory with its first major launch in more than three decades. ViVO a disruptive and innovative fragrance for men of generations Y and Z, marks the start of a new chapter: Cerruti 1881 reinvents itself with VIVO, a revolutionary concept in a completely new bottle, which invites you to REVEAL THE CODE and LIVE

REVEAL THE CODE

*1881 is a universal enigma. A poetic combination. A code loaded with memories, a four-digit secret. * - Nino

VIVO is the ultimate expression of this code so dear to Cerruti. Meaning "I live" in Italian, this name is adapted in - 18 languages spoken on five continents, to reflect the interconnectivity and inclusiveness of our multicultura times.

Combining masculine power and sophisticated simplicity, the fascinating bottle arouses curiosity with its bold and innovative aesthetic, To access the fragrance, simply rotate the cover to reveal the vertical secret code,

V1881,In orange characters.

VIVO is an intense and addictive amber fougère, with an absolutely unique masculine signature. An Eau de Parfum combining boldness and confidence that radiates dynamism, where invigorating spices and delicious woods intertwine. Crisp, luminous apple and tangy ginger form the leading duo of the fragrance, enhanced by the vibrant freshness of cardamom and pink pepper. In the heart, rum and marigold extend this fruity facet and play on contrasts with the warm toasted notes of sesame. Earthy woody vetiver and burning saffron merge into a sensual creamy amber base that brings roundness to this powerful and addictive masculine scent.

To bring VIVO to life and express the bold energy of this Eau de Parfum, the campaign plays on the dynamic interaction between the physical and digital worlds.