Not Chosen

The new collection in the classic Giardino Benessere line is an olfactory journey that celebrates the vibrant essence of the 1950s, a decade of huge change and daring innovations. During that period, which marked the post-war reconstruction era and the unstoppable race towards progress, new symbols and languages emerged, changing the face of both culture and society. This collection is a symphony of unique perfumes that capture the essence of a legendary era, filled with freedom, passion and rebellion that shaped the identity of an entire generation. Each of the fragrances is inspired by significant moments and characters who made their mark on history, transforming their elements into sensory experiences that reverberate as deep, enveloping notes. Lucille, M&J and Kikey are a tribute to the creative power of a decade that changed the course of history forever. These fragrances tip their hat to the very soul of the 1950s, an era when the world was rediscovering itself and getting ready for new adventures and challenges, offering a sophisticated, intense experience that will leave a permanent impression. LUCILLE Lucille, a name that vibrates in the air like a guitar’s notes, is a song of freedom and passion. This fragrance captures the soul, taking it back to the sultry afternoons of a revolutionary period, when African and Latino sounds merged with American rhythms and created a new language, one that was capable of rewriting the trajectory of music. Lucille takes its inspiration from B.B. King’s legendary guitar, his faithful companion for his blues music in the 1950s, which became the symbol of a cultural renaissance that marked an era. The fragrance is a tribute to an icon who witnessed an entire generation’s joys and pains. Like B.B. King, it is inspired by and takes refuge in his guitar, so that anyone wearing Lucille will discover their own internal stage, where every scented note becomes an accord echoing in the soul, like the chords of an instrument that discovers its ideal melody. The notes of Cardamom and Sorrento Lemon open up the show, chasing away all your worries and inviting you on a sensory journey. The beating heart of Cuban Cedarwood and African Incense blend with the Sicilian Tobacco, creating a deep, sensual harmony, just like a blues solo. The base notes of Madagascar Vanilla and Haiti Vetiver wrap everything in a warm, enveloping embrace, leaving an unforgettable trail, like the echo if an unforgettable concert. Wearing Lucille means having the chords of the revolution reverberate within, letting yourself be carried along by the persistent rhythm of blues.